The Impact of Payment Kiosks on Revenue and Traffic in a Car Wash

Integrating a payment kiosk into a car wash or gas station is more than just a modernization effort; it's a strategic lever to boost revenue, attract more customers, and enhance the user experience.

Increasing Revenue with a Payment Kiosk

• Higher Average Transaction Value (+15 to 30%)

  Kiosks allow for the direct offering of premium options to customers (e.g., shine agents, ultra washes), increasing upsells and encouraging the selection of more comprehensive services.

• Increased Transaction Volume (+20 to 40%)

  With quick and seamless payments, more customers can be processed in less time, reducing wait times and optimizing hourly throughput.

• Improved Customer Retention (+10 to 20%)

  The addition of prepaid cards and subscriptions via the kiosk encourages repeat visits, leading to increased recurring revenue.

Payment Method Distribution

• Pay-at-the-Pump: 65% of customers prefer to pay directly without entering the station.

• Car Wash Payment Kiosk: 15 to 20%, with significant growth due to the rise of contactless and mobile kiosks.

• In-Store Payments: 15 to 20%, often for additional purchases (coffee, snacks, maintenance products).

Impact of Electric Vehicles

With the advent of electric charging stations, behaviors are changing:

• Electric vehicle drivers may go directly to the car wash without stopping at the convenience store.

• Simplified and seamless experience—a significant time saver for charging station users.

Opportunities for Car Wash Owners

• Integrate a payment kiosk for quick washes.

• Offer combined packages (charging + washing) to maximize profitability.

• Focus on contactless and mobile payments for a smooth and rapid experience.

Opportunity for Your Car Wash

Installing a payment kiosk, coupled with advanced options (mobile payments, subscriptions, targeted promotions), enhances:

• Service efficiency

• Customer experience

• Overall profitability